Facebook Is Expanding E-Commerce Partnerships

Facebook formed an internal commerce partnership team last month, with the goal of getting more retailers to quickly create stores on the social network.

Facebook formed an internal commerce partnership team last month, with the goal of getting more retailers to quickly create stores on the social network.

The head of Facebook’s new unit, David Fisch, told Bloomberg BusinessWeek that his group falls into a larger department that also deals with gaming and media partnerships.

Fisch’s staff has been talking to retailers about encouraging their fans to give each other buying advice on Facebook while simultaneously shopping on commerce sites.

Update: A Facebook spokesperson reached out to us at 4:30 pm PST with the following statement clarifying the social network’s stance on commerce:

We are not developing commerce-related products with other software companies, or specifically advocating for people to put storefronts on Facebook. Social commerce is evolving quickly and the goal of our team is to help developers and partners leverage Facebook products such as the “Like” button to drive their business.

Meanwhile, we keep seeing stories declaring different retailers the first complete store on Facebook by different media outlets. We dig the enthusiasm behind such declarations, but know that it’s difficult to accurately call anything a technology first.

Plenty of other developers have been working on for this stuff a year or two now. It looks like the new commerce group at Facebook appears wants to move the shopping from isolated storefronts to full-sized malls on the social network.

Readers, what do you expect to see from the commerce group within Facebook? Are you planning to get involved?