Facebook is rolling out specific advertising objectives for brands using Messenger, offering ways to target users based on goals like increasing brand awareness, lead generation and store visits.
Nearly a year after introducing targeted ads for brands that want to promote branded chatbots, the social network is letting some marketers test a series of goals for a conversational campaign. With nearly a dozen objectives—examples include increasing reach, engagement, traffic and video views—the company is hoping to get large and smaller advertisers onboard that want to reach the more 1 billion people on the Messenger platform.
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