Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided.
The social network announced in a Facebook Media blog post that page administrators will gain access to these new metrics “in the coming weeks”:
- Followers vs. non-followers: A breakdown of audience retention by people who follow the page and those who do not.
- Audience demographics: A breakdown of audience retention by gender.
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