Facebook is beefing up the video retention graph in video insights for pages, adding two new metrics, along with a way to more closely examine the data that is provided.
- Followers vs. non-followers: A breakdown of audience retention by people who follow the page and those who do not.
- Audience demographics: A breakdown of audience retention by gender.
A zoom chart will be added, as well, enabling page admins to more closely examine data in the video retention graph and determine how key moments in their video content affected viewership.
Facebook also provided details on a bug it recently corrected: “In addition to these improvements, we’ve also made a fix to the video retention graph. While the absolute retention data available to publishers and creators was accurate, in some cases, the retention graph rendered inaccurately for videos longer than two minutes. This was the result of a bug that we have fixed, and the retention graph is now accurate. We apologize for the error.”