Facebook Is A 'Two-Way' Channel For Congresswoman

For Democratic Congresswoman Karen Bass, Facebook is one way she bridges the distance from Washington, D.C., to the West coast and the people in her district.

For Democratic Congresswoman Karen Bass, whose district encompasses part of the Los Angeles area, using Facebook is one way she bridges the distance from Washington, D.C., to the West coast and her constituents.

While some offices may use Facebook to push out event details or post information about a bill, Representative Bass also uses the social media channel to let constituents ask questions or share concerns with her directly, according to Paul Bell, director of new media for the California congresswoman.

Facebook ads also play a key role in growing followers, which helps the congresswoman extend her reach to a broader group of constituents.

We talked to Bell to learn more about how Representative Bass is using Facebook to communicate with the people in her district.

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