Millennial men took to Facebook to discuss sleeve tattoos in April, making it one of the top Topics to Watch spotlighted by Facebook IQ.
Other topics to make the cut for April included auto rims and hammer drills.
Facebook IQ said conversation about sleeve tattoos grew 2.6 times year over year, and related topics—such as Japanese tattoos and blackwork—posted strong growth, as well. The social network’s research arm noted that a similar topic, permanent makeup, surged last September.
Conversation about auto rims tripled year over year, mostly among men 18 through 24, and bikes and trucks rode the wave, as did hammer drills, pointing to a growth in discussion about both aesthetic and practical elements of the automotive and home categories.
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