Other topics to make the cut for April included auto rims and hammer drills.
Facebook IQ said conversation about sleeve tattoos grew 2.6 times year over year, and related topics—such as Japanese tattoos and blackwork—posted strong growth, as well. The social network’s research arm noted that a similar topic, permanent makeup, surged last September.
Conversation about auto rims tripled year over year, mostly among men 18 through 24, and bikes and trucks rode the wave, as did hammer drills, pointing to a growth in discussion about both aesthetic and practical elements of the automotive and home categories.
Facebook IQ also saw April growth in what it called “deeper topics,” such as world history and principle, as well as associated topics like ancient history and Immanuel Kant.
We learned these things from Facebook IQ’s latest data chart called Topics to Watch, which is designed to help marketers know what subjects to look out for on the social network. The topics are based on trending data, and Adweek readers get an exclusive look at them each month.
Check out the full findings of this month’s Topics to Watch below:
Facebook IQ’s predictive tools analyze the long-term consistent growth of a topic on Facebook. Using data from hundreds of thousands of conversations, the social network said it’s able to forecast what discussions will continue to escalate based on how other topics normally trend upward in volume, variance and rates of consistent growth. When predicting whether chatter around specific topics will increase, Facebook stated that early tests have been 80 percent accurate.