Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin—as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla, vegetables and Verdura—was up 7.5 times compared with February 2017 and 0.4 times month-over-month, making it one of Facebook IQ’s Topics to Watch for the month.
Women drove the calabaza talk, particularly those between 25 and 64.
Eucalyptus globulus saw conversation volume on Facebook up 31.5 times year-over-year and 0.7 times compared with January, along with related terms citrus, clove, Copaiba, essential oils, eucalyptus, eucalyptus radiata and eucalyptus staigeriana.
Conversation
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in