Facebook IQ: Generation Z Wants to See More Diversity in Advertising

The group is seen influencing $143 billion in spending in the U.S. alone

Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, those aged 18 through 24.

A Facebook-commissioned study by Qualtrics found that 71% of Gen Z respondents want to see more diversity in advertising.

The social network’s research arm said, “Strategists can engage this new generation by developing messaging that embraces diversity, inclusion and adaptable lifestyles.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in