Memorial Day and Cinco de Mayo were Hot Topics on Facebook and Instagram in May, with other holidays and special events drawing buzz, as well: Father’s Day and graduations on Facebook, and Star Wars Day and graduations on Instagram, according to Facebook IQ.
On the sports side, the Kentucky Derby heated up both Facebook and Instagram, but Facebook users engaged in far more discussion about the National Basketball Association—specifically the Golden State Warriors, Boston Celtics, San Antonio Spurs and LeBron James—while soccer (specifically the UEFA Champions League and C.D.
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