How Can Facebook Advertisers Find the Right Photo-Video Mix?
How can advertisers on Facebook determine the ideal sequencing of video ads and photo ads?
Facebook IQ detailed an eight-day study conducted last November by Facebook and one of its advertisers, in which three sequencing strategies were tested over two four-day phases, in both desktop and mobile News Feed. It detailed the test as follows:
Over an eight-day period in November 2014, Facebook helped an advertiser run a test that compared three sequencing strategies held over two four-day phases across both desktop and mobile News Feed in the U.S.
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