Facebook IPO Nears | Tumblr Offers Advertising | Social Game Connecting Georgia Communities

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Source: Facebook’s IPO Show to Hit the Road May 7 (Reuters) The roadshow for Facebook’s initial public offering is scheduled to start on Monday, meaning the company’s shares should begin trading on May 18, a source familiar with the process said on Tuesday. Founder and CEO Mark Zuckerberg, who has mostly operated in the background during Facebook’s closely watched journey to public markets, will be involved in the roadshow, another source said. Mashable However, Zuckerberg will only be present for some of the roadshow, sources said. COO Sheryl Sandberg will handle the rest, along with CFO David Ebersman. San Francisco Chronicle Numerous details remain unknown, especially the range where the Menlo Park company expects to price its stock. MSN Money Some are beginning to question whether the social networking giant is worth the investment. Revenue growth is a major issue for investors, according to Boston University professor N. Venkat Venkatraman, chairman of the Information Systems Department of BU’s School of Management. “Other [investors] will focus on Facebook’s monetization machine and question if Facebook could create and maintain the growth in revenue and profits,” Venkatraman said in an email.

Tumblr Wants $25,000 Per Ad — Here’s What They Look Like (Business Insider) Tumblr, the blogging platform with a massive audience but negligible revenues, has set its entry-level ad price at $25,000, the company said in an email. The ad spots are on Tumblr Radar and Tumblr Spotlight, adjuncts to the user dashboard that promotes interesting blogs not connected with your own. BetaBeat A few weeks ago, Tumblr founder David Karp rather abruptly announced that he was reversing his long-held anti-advertising stance and opening Tumblr Radar up for sponsorship. TechCrunch It’s worth noting that Tumblr’s president, John Maloney, left the company Tuesday. It’s unclear if his move had anything to do with the launch.

Facebook Introduces Open Graph Action Links (AllFacebook)
Move over, action verbs, and make way for action links, which Facebook introduced Wednesday as a way for users to interact directly with timeline applications. Action links are customizable links that permit app developers to allow users to perform additional actions when the apps’ open graph stories appear in the news feed, ticker or timeline.

A Social Game in Georgia Tries to Bring Residents Together Across Traditional Boundaries (Nieman Journalism Lab)
I recently caught up with the Knight Foundation’s Jessica Goldfin and Beverly Blake about a Knight-funded social-impact game called Macon Money, which was aimed at strengthening community ties and bolstering economic revitalization in Macon, Ga. This wasn’t a newsy experiment per se, but its focus on how to engage communities — and exploring new ways to connect them with one another — is in many ways applicable to newsrooms still finding their footing in an ever-changing digital media world.

Zimmerman’s Attorney: Trayvon’s Social Media Posts Fair Game (The Miami Herald)
George Zimmerman’s defense attorney says he will not comment on a Myspace page that portrays his client in a “less-than-favorable” light, because the racially charged social media postings could come up at his murder trial. But he hinted that if Zimmerman’s postings will be scrutinized in court, Trayvon Martin’s would be too.

French Politicians Demand Defamer Tweet ‘Sorry’ 466 Times (AllTwitter)
It’s a bizarre punishment, but two French politicians want their defamer to tweet “sorry” 466 times to atone for his rude words. According to Le Lab, Nathalie Kosciusko-Morizet and Jean-Francois Cope filed a complaint against Fluzin Baptiste, also known as @soymalau on Twitter, for insults directed toward them.