Facebook Introduces 'People Talking About' Metric
Pages Insights gets an overhaul
Facebook is giving brands another set of tools to measure the success of their Pages. A new metric called "People Talking About" (which might not be the final name, according to Mashable) is one of four that Facebook will track as part of its overhauled Pages Insights.
People Talking About, which will be displayed beneath the total number of likes on a Page, will measure user-initiated activity related to that Page, like posting to its Wall, commenting on it, mentioning the Page, or sharing content from it.
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