Facebook Is Rolling Out Instant Games for Messenger to All 1.2 Billion of the App’s Users

Zynga’s Words With Friends is one of the first games to jump on board

Facebook announced Tuesday that it began rolling out Instant Games to all of Facebook Messenger’s 1.2 billion-plus monthly active users, adding that the rich gameplay features it discussed at its F8 developers conference are being introduced, as well.

The social network launched Instant Games last November in 30 countries for iOS version 8 or later and Android version 5 or later, describing it as an HTML5 cross-platform gaming experience for Messenger and News Feed on both mobile and the web.

Product

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in