More than 130 million people discussed Black Friday, Small Business Saturday and Cyber Monday throughout the holiday weekend.
Facebook said in an email to Social Pro Daily that more people took part in conversations about the three huge shopping days than about Super Bowl LI in February.
On Facebook, 90 million people generated 226 million interactions about Black Friday, Small Business Saturday and Cyber Monday, while 52 million people on Instagram generated 143 million interactions about the three shopping days.
Although Black Friday and Cyber Monday are seen as the two most prominent shopping days, mentions of Small Business Saturday actually beat out those of Cyber Monday, and Facebook said two of the top hashtags on Instagram over the weekend were #ShopSmall and #ShopLocal.
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