Why Facebook Is Paying $1 Billion For Instagram

Instagram's traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.

Instagram’s traffic has steadily risen over the last six months, reaching 3.8 million last week, up from 68,800 visits for the week ending October 22, 2012. That kind of momentum explains why Facebook paid $1 billion for the photo sharing network with over 30 million users.

While the majority of activity takes place within the Instagram application, the website provides links to the Apple App Store and Google Play as well as some account management tools.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in