Facebook, Instagram Detail 2016 Paralympic Games Initiatives

Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night.

Facebook and Instagram maintained their presence in Rio de Janeiro and announced several features for the 2016 Paralympic Games, which began Wednesday night.

Users can add temporary profile picture frames to support their countries’ teams, available here.

A video explaining the Games is available on the Paralympic Games Facebook page, which will also feature daily 360-degree videos from Rio.

The social network also played a key role in the #FillTheSeats crowdfunding campaign, launched by Greg Nugent, director of marketing for the 2012 Summer Olympic Games in London, and U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in