Facebook Insights To Take On Google Analytics

While we’ve previously written about Facebook’s need to provide a more reliable insights tool, the company’s latest JavaScript libraries suggest that the company is preparing to roll out Insights beyond Facebook. This is most likely part of the company’s Open Graph API product that will be discussed at the upcoming f8 conference in San Francisco.

Currently, the updated implementation of Insights is not completely detailed, however using a basic API call, developers will be able to track various types of events:

FB.Insights.impression(