Facebook in Q3 2014 in charts: $3.2B in revenue, 1.35B users

How important is mobile for Facebook? Mobile advertising now accounts for 66 percent of Facebook’s advertising revenue, according to Q3 figures announced by the company today.

Facebook posted its most successful quarter to date, in terms of revenue. The social network reaped $3.2 billion in revenue this past quarter, beating Q2 totals ($2.91 billion).

Other key figures:

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19 percent year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39 percent year-over-year.
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