Facebook improves location reporting for pages

Facebook has updated its page insights product to make data more accurate regarding the location of a page’s audience. Now the insights for “Likes” and “Reach” will reflect changes fans make to the current city listed on their profiles, according to a Facebook spokesperson.

The update is not likely to make a noticeable difference for most pages, but it is noteworthy that Facebook is taking action to ensure its data is as accurate as possible. With the redesigned Timeline profile, many users are likely to be updating their information. The new “Life Event” option for users to share that they’ve moved is further incentive for people to keep their location information current. It is valuable for pages to have data that is similarly up to date.

In another small change, Facebook has begun displaying the state or country a city is in under the top cities section of insights. This will make things clearer for page owners who might have otherwise had to look up the information.