Facebook improves event ads, launches insights

Facebook has made the event much more powerful for page admins.

In the next few weeks, Facebook is rolling out the ability to make it easier to promote events (not just boost a post about an event), as well as insights showing how many people have seen the event.

One of the first major changes coming to pages is that they can create ads to drive event responses. These ads can be created via the Ad Create tool and Power Editor.

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