Facebook Hires TV Veteran to Run U.S. Sales

Former Univision exec David Lawenda arrives as video plans heat up

Facebook has hired longtime TV sales executive David Lawenda to serve as vp, global sales, in the U.S.

Lawenda, who served as president of Univision before being ousted roughly a year ago, will report directly to Carolyn Everson, Facebook's vp of global marketing solutions. The TV vet previously held sales posts at  SpikeTV, UPN and Turner.

It's easy to see why Facebook is looking to nab a sales executive from the traditional media world at this juncture. The company is ramping up monetization post IPO. It's pushing hard into mobile while trying to sway more big brands to use its platform beyond hosting individual pages. And perhaps most pertinent, Facebook appears to want in on the burgeoning Web video ad market.

"David is a fantastic and proven leader with a deep understanding of how to build brands and drive ROI for brands and agencies," said Everson in a statement. "Throughout his career he's not only managed and led, but he's brought an entrepreneurial spirit and sense of evangelism to his teams and companies. He knows how to roll up his sleeves and inspire his team, and he's worked closely with the best marketers and agencies across the US."