Facebook Is Giving Its Users Several Tricks (and Treats) for Halloween

Halloween features are here for Facebook Camera, Facebook Live and even Messenger

Facebook will ring users' doorbells News Feed-style Facebook

Halloween was one of the top 10 holidays for 2016 in terms of Facebook posts, so the social network is releasing a pumpkin patch full of new features for Halloween 2017.

The social network said in an email to Social Pro Daily that superheroes, villains and cartoon characters dominated the list of costumes being discussed, including Mickey and Minnie Mouse, Wonder Woman, Harley Quinn, Captain America, Batgirl and Darth Vader.

Facebook users may begin seeing messages in their News Feeds (pictured above) wishing them a Happy Halloween and alerting them to more than one-dozen “spooky masks and frames” that are available via Facebook Camera.

There is also another treat (or is it a trick?) within Facebook Camera—an interactive game in which users attempt to escape a haunted house by hopping up the walls.

Users can add scary masks and other effects to their Facebook Live videos.

The social network said more than 500,000 Halloween events have been planned so far, and it will send users prompts on event topics and times that may interest them.

Facebook is also allowing users to dress up their text-only status updates with Halloween-themed additions to its colored background options.

Facebook Messenger users are invited to the Halloween party, as well, as the messaging application’s camera will offer several Halloween masks and frames, which can also be added to video chats.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.