Facebook Groups: A Consumer Feature that Doubles as Tool for Brand Marketers?

The following is a brief excerpt from the October 2010 edition of the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook.

Facebook Groups — and much of Facebook itself — was not originally intended for marketing purposes. And yet, people all over the world, in every imaginable demographic, have become so highly engaged with the site that brands have gravitated towards its features as tools for promotion. This article discusses the ways in which the newly launched version of Facebook Groups offers opportunities for creative niche marketers looking to target specific audiences organized around shared interests or experiences.

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