How Can Businesses Prepare For Facebook Graph Search?
Facebook's graph search, which is slowly being rolled out to more people, has major implications for brands. It could change the way that companies advertise not only on Facebook, but in their brick-and-mortar stores, too. Mark Simmons, co-founder and managing partner of Mixed Digital, spoke with AllFacebook about how companies can get their pages ready for graph search — taking both a digital and tangible approach.
Facebook’s graph search, which is slowly being rolled out to more people, has major implications for brands. It could change the way that companies advertise not only on Facebook, but in their brick-and-mortar stores, too. Mark Simmons, co-founder and managing partner of Mixed Digital, spoke with AllFacebook about how companies can get their pages ready for graph search — taking both a digital and tangible approach.
As more businesses big and small join Facebook, we may see more of a search-engine-optimization movement happen on the social network.
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