REPORT: How Google Plus Stacks Up Against Facebook

Last week, Google Plus had about 1.8 million visits in the U.S., while Facebook had more than ten times that.

Ever since Google Plus launched last month, the blogosphere has been making bold declarations about how the search giant’s social media product means the beginning of the end for Facebook.

Well now, we’ve got some hard numbers about this from Experian Hitwise: Last week, Google Plus had about 1.8 million visits in the U.S., while Facebook had more than ten times that.

Those numbers make Google Plus look all the more formidable when compared to where Facebook was after a month or so — it was in the thousands, if we recall correctly.

On the other hand, use of Google Plus still lags behind 15 other social networks in the U.S., while Facebook is number one in this market, according to Experian Hitwise.

With that in mind, here’s some more data about great strides Google Plus has made so far, according to Experian Hitwise:

  • Google Plus (plus.google.com) ranked as the number 42 most visited social networking site in the U.S. for the week ending July 16, 2011.
  • Google Plus ranked as the 638th most visited site among all sites in the U.S. last week (July 16th), up from its previous ranking as the 2404th most visited site in the U.S. the previous week (July 9th).
  • Google Plus received more than 1.8 million total visits last week ending July 16, 2011. That is an increase of 283 percent versus the previous week and an increase of 821 percent versus the week ending July 2nd.
  • 56 percent of upstream traffic to Google Plus last week came from other Google properties. Google.com accounted for 34 percent of upstream traffic to the site.
  • 37 percent of upstream traffic to Google Plus last week came from search engines. Email provided the second largest amount of upstream traffic accounting for 21 percent.
  • 57 percent of visits to Google Plus are from males (based on four weeks ending July 16th)
  • 38.37 percent of visits are from users age 25-34 for the four weeks ending July 16th, the previous week users ages 18 to 34 made up the majority of visits with 38.11 percent.
  • Most visits overall to Google Plus were coming from the greater metropolitan area of Los Angeles followed by New York City, San Francisco for the four weeks ending July 16th.
  • Visitors from the metropolitan regions of Bowling Green, KY, Portland, OR and Bend, OR were most likely to visit Google Plus than the online population last week.

Readers, what do you think Facebook needs to do to fend off the competition from Google Plus?