Watch Out, Facebook; Google May Lead 2013 Ad Sales
Facebook's lead in online display advertising sales could be short lived, as Google's business is growing faster than anticipated.
Facebook’s lead in online display advertising sales could be short lived, as Google’s business is growing faster than anticipated.
A new report from eMarketer says Google’s display ad sales could surpass Facebook’s by next year.
Facebook this year will have 16.8 percent of U.S. display ad sales, up from 14 percent in 2011 and 11.5 percent in 2010.
By contrast, Google will have 16.5 percent this year, up from 13.8 percent in 2011 and 12.1 percent in 2010, when the company closed its deal to purchase AdMob.
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