Why Facebook is Good for WhatsApp and WhatsApp is Good for Facebook
After being rebuffed by Snapchat, Facebook set its sights on WhatsApp, which it acquired this week for $16 billion.
Ever since Snapchat defiantly turned down Facebook’s billions, Facebook staff have likely been sizing up the other messaging competitors. Instead, Facebook set it’s sights on WhatsApp, which it acquired this week for more than $16 billion. While this may make some wish to distance themselves from either service, this purchase could be a boon for both companies.
WhatsApp already has significant market penetration as a messaging app. It has 450 million active monthly active users, about 70 percent of which are active on a daily basis.
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