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Facebook Gives Friend Finder Prominent Home Page Promotion

Headshot of Eric Eldon
By Eric Eldon

Facebook gave some very prominent home page promotion to its “friend finder” page today, placing a large upsell on many users’ home pages, in an effort to encourage more users to import their email contacts in order to invite new people to the site and find friends already on Facebook.

The in-house ad tells you about friends of yours who have used friend finder at some point in the past — which is many people, as the feature has been in various forms for years.

The destination page, if you’re not familiar, has a few different ways for you to find your friends.

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Headshot of Eric Eldon

Eric Eldon

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