Facebook gives advertisers mobile-only option for Sponsored Stories
Mobile app developers have new advertising opportunities on Facebook now that the social network will allow advertisers to buy Sponsored Stories in the mobile News Feed separately from other ad placements.
Previously, advertisers could not choose where their Sponsored Stories were shown, but now app and game developers will be able to ensure that they reach Facebook users while they’re on their phones. It also gives developers a way to target very specific types of users, as opposed to most mobile advertising which cannot be targeted by age, demographic, interests or other details.
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