Giving away fancy electronic items seems to be the trend as of late.

However nice these prizes are, a more expensive prize does not always guarantee more likes.

There are other things to consider besides cost.

Here are five tips for choosing a prize for your next Facebook giveaway.

Be Audience Specific

Your Facebook audience are those people who have already liked or have potential to like your page based on their characteristics, interests and buying behaviors.

It’s best if your chosen giveaway item is not generic, but rather a prize you believe your targeted Facebook audience would appreciate.

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