It’s been 5 months to the day since Facebook formally launched its application verification program, intended to increase user trust in applications and reward verified developers with increased visibility within the Facebook Platform.
While Facebook hasn’t made public statements about when the initial verified applications will be announced, several developers have been receiving emails from Facebook in recent days letting them know that more concrete information is coming soon.
As developer David Stillwell posted in the Developers Forum, Facebook said to him in an email late last week:
We want to thank you for your patience as we get closer to launching The Verification Program. Regarding timeline, we expect to announce the first set of verified applications within the next couple of weeks. This announcement will be coupled with the benefits, which include badging and special highlighting in the Application Directory, and bucket boosts for requests and notification allocations.
We apologize for the delay. We will be back in touch with more details before we launch the program.
The Facebook Platform Team also responded earlier in the thread to developers complaining that the Verification program has taken too long to roll out:
We apologize for the delays, but we are working to really make this a release that Verification members and Platform users will appreciate and find useful. We appreciate your concerns and questions, and hopefully once everything is launched, you’ll feel it’s been worth it. Platform went through some changes through the course of getting this program out, so a lot of questions arose that weren’t easy to answer and that we’ve wanted to take the time to get right.
Though Facebook has not given exact specifics on benefits verified applications will receive, Facebook Platform Program Manager Sandra Liu Huang said when the program launched that the benefits would include higher viral channel allocation limits for notifications, requests, and emails (though Huang says “the application reputation system is still in effect”) and a “seal of approval” indicating that the application is verified.
We’ll let you know when Facebook makes any official announcements.