Facebook Gaming, Universal Music Group Team Up on NBA2K21 Bragging Rights Tournament

Artists and creators will take part

Louis the Child will provide a DJ set during the event Max Weinberg
Headshot of David Cohen

Facebook Gaming is teaming up with Universal Music Group on the NBA2K21 Bragging Rights Tournament, which will be livestreamed exclusively on Facebook Gaming Tuesday at 1 p.m. PT/4 p.m. ET.

The tournament will feature UMG artists including Bas, Blocboy JB, J.I the Prince of N.Y. and Tainy, as well as Facebook Gaming creators including iPodKingCarter, Nvad3, Dan Rue and TheHollywoodBud.

Louis the Child will provide a DJ set during the event, while Grizz Gaming general manager Lang Whitaker will host and provide commentary.

Earlier this month, Facebook Gaming reached partnerships with several labels, publishers and societies, including UMG, to enable Facebook Gaming Partners to add popular music to their livestreams.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.