Self Magazine Will Launch Fitness Game On Facebook

Condé Nast's Self magazine will look to flex its muscles in the Facebook social gaming sector with its March 19 launch of Workout in the Park.

Condé Nast’s Self magazine will look to flex its muscles in the Facebook social gaming sector with its March 19 launch of Workout in the Park.

The game is aimed at combining real-world fitness activities with virtual game play.

A companion mobile application, set to debut April 7, will help players track their progress toward meeting fitness goals and impact their avatars within the game.

Features within Workout in the Park include:

  • Players can create and customize their own parks;
  • Avatars reflect players’ individual body types and tones, and they change based on success within the game, which, in turn, is driven by real-life fitness accomplishments;
  • Avatars can don “hip” workout gear;
  • Mini-games and puzzles are part of game play, including mission elements that allow players to advance to higher levels;
  • Ongoing updates within the game are tied to real-life events;
  • Players can purchase virtual goods to customize their parks and avatars; and
  • ...
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