Ultimat Vodka Audits Facebook Users' Real Social Lives

There are plenty of apps and tools that audit Facebook users' online social lives, but Polish vodka Ultimat and developer StinkDigital came up with one that audits Facebook users' actual social lives.

There are plenty of apps and tools that audit Facebook users’ online social lives, but Polish vodka Ultimat and developer StinkDigital came up with one that audits Facebook users’ actual social lives.

The Social Life Audit gathers a marketer’s delight worth of information to analyze its users’ social lives, including use of photos and places check-ins (unfortunately, foursquare check-ins aren’t included).

It then calculates a score based on categories including gender ratio, average mood, and social status, all derived from information mined from Facebook, digging deeply enough to factor in the relationship status of friends.

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