How Fuddruckers manages their many Facebook pages

Elaine Mesker-Garcia, who manages social media for Fuddruckers and Luby's, talks about the difference between running corporate pages and franchisee pages on Facebook.

 

I interviewed Elaine Mesker-Garcia, who manages social media for Fuddruckers and Luby’s. Luby’s has 93 locations and is corporate owned and recently purchased Fuddruckers, which has 60 corporate locations and approximately 120 franchisee-owned locations.

 

 

 

 

What are a couple things you’ve learned in growing and managing Fuddruckers and Luby’s Facebook pages?

We have brand managers that make it so much easier to share promotions and processes, especially with Luby’s.

With Fuddruckers, particularly with our franchisees, we are learning so much about each other.

It’s

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