7 Ways To Play Facebook's New Social Feedback Loop
Facebook's ticker, timeline and Open Graph create a feedback loop that drives social discovery, engagement, and targeting opportunities. Here are seven suggestions on how to leverage this in marketing efforts.
Facebook’s ticker, timeline, Open Graph and GraphRank create a feedback loop that drives social discovery, engagement, and targeting opportunities.
Here are seven suggestions on how to leverage these new features in marketing (by the way, in the graphic to the right, the word “flyouts” refers to pop-out window that opens when you click on an item in the ticker).
1. Get Onto the Graph
To participate in social story creation and promotion, you have to be part of the Open Graph.
These social stories show in the ticker each time a user performs an action in an application, and are then aggregated into the timeline.
When
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