Facebook Experimenting with Video Poll Home Page Engagement Ad Unit

homepagevideoadLearn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com

In her presentation at the Facebook Marketing Breakfast last Thursday, Facebook’s Manager of Brand Market Solutions Trista Handisides said the Facebook home page is the “most engaging page on the Internet” – with nearly 6 billion monthly minutes spent, compared to 3 billion minutes for Yahoo, 1.86 billion for MSN, and 700 million for MySpace.

Now, Facebook is experimenting with a slightly different home page engagement ad unit that combines two existing units: videos and polls. Unlike the current home page video unit, which allows users to comment on videos, the video poll unit allows users to respond to a question instead.

This approach might be a safer route for brands more concerned about negative user comments appearing next to their ad to get started with Facebook engagement ads. For example, at last week’s Facebook Marketing Breakfast, it was debated whether United Airlines should have an active presence on Facebook because of the likelihood that users would leave negative comments on the United Facebook Page. (We think United definitely should have an active presence.) In addition, the poll component provides a nice way to do some simple market research.

To date, Facebook has launched 7 official home page ad types – event ads, video ads, gift ads, page ads, website ads, house ads, and poll ads. – which are sold separately from Facebook’s self-serve Social Ads. Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com