Facebook Expands Virtual Goods Business with Licensed Music and Sports Gifts

For those tracking the expansion of the virtual goods economy in the US, the explosion of the virtual goods market on the Facebook Platform has been nothing short of remarkable this year. We expect the total US market to reach $1 billion in 2009, with social applications and games leading the charge, based on research from our recently released report, Inside Virtual Goods. However, while Facebook hasn’t focused on its own direct virtual goods business as much as it has growing its brand and performance advertising businesses, it has been steadily