Facebook expands mobile Sponsored Stories to include recent post and call to action
Facebook is testing a new “Page Like” Sponsored Story in the mobile News Feed that is more than three times larger than the previous version of the ad.
These units now include a page’s recent post and a clear call to action to Like the page directly from the feed. Previously, mobile “Page Like” stories required users to visit the page before seeing any content or being able to Like the brand. The larger size and prominent call to action could make these ads more effective.
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