Facebook Exchanges Dollars for Virtual Credits, Eyes Expanding Virtual Gifts Revenues

For as long as gifts have been available for purchase in the Facebook Gift Shop, users have been able to send virtual gifts to their friends for $1 each.  Now that Facebook is making millions of dollars a month on direct virtual gift sales, the company has decided to change the way it sells gifts to increase its pricing flexibility.

Starting this weekend, Facebook converted gift shop dollars to “credits.” From now on, Facebook virtual gifts will be priced in credits: gifts that were previously priced at $1 are now priced at 100 credits, but new gifts will be priced differently. 

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