Facebook Establishes Elite Partner List
Social network announces Strategic Preferred Marketing Developer program
Facebook used to have several different groups focused on helping brands build applications on its platform. But back in April the company moved to consolidate these developer programs into the singular Preferred Marketing Developer program. Among other things, that program identifies a group of Facebook-preferred companies that can assist brands with tasks like page management, ad buying or analytics.
Now Facebook is spinning out a new program called the Strategic Preferred Marketing Developer (sPMD) program, essentially establishing a who's who list of companies Facebook has officially endorsed to help brands better leverage the social network.
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