Facebook Tests New Ad Pricing To Help Optimize Campaigns
A Facebook advertising test currently being conducted for informational purposes could lead the way to something much, much bigger: Charging marketers per engagement, as opposed to per click.
A Facebook advertising test currently underway for informational purposes might lead the way to something much, much bigger: Charging marketers per action, adding likes and comments to the usual clickthrough-based pricing.
German Facebook tab developer 247Grad brought the test to our attention, discovering it when creating a campaign, and encountering the following text (see the screen shot below):
We will try to get as many people to like your page or install your app given your budget, by delivering the ad to those people most likely to take action.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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