Wisconsin Recall Election Plays Out On Facebook

Politicians and organizers involved in the Wisconsin recall election relied on Facebook to get out the vote and target specific audiences, foreshadowing how the site may be used in 2012.

Facebook played a key roll in organizing activists on both sides of the Wisconsin recall election yesterday, which could foreshadow what’s to come in the 2012 presidential race.

The team at Facebook in Washington, D.C. reviewed the activities of political action groups, party committees, non profits and politicians in the Badger state, and shared their observations with us: Activists leveraged the targeting features of Facebook to reach specific groups of voters who are on the site.

Specifically,

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