How Top Brands Conduct Ecommerce on Facebook: Best Practices

Brands can use ecommerce storefront apps to sell products directly from their Facebook Pages. Some apps allow customers to checkout without having to leave Facebook, while others let them complete the transaction on a brand’s website. Brands can direct users away from their Page to a dedicated Facebook canvas app hosting a full-featured store, or they can simply use a Page tab app as a landing page for their website’s store.

Here we’ll showcase how five brands using five reputable apps approach ecommerce on Facebook.