Facebook, Eager to Grow its Gifting Platform, Launches Birthday Notification Service

It’s clear that with the looming slowdown in the US advertising markets, Facebook is ratcheting up its efforts to grow its direct-to-consumer virtual gifts business. While many different kinds of digital goods businesses have been big in the east for years, Facebook is hoping to bring virtual gifting to mainstream western markets in a big way for the first time. Current estimates put Facebook’s expected 2008 virtual gifts revenues somewhere between $50-$70 million, or about 20% of total revenues for the year.

Just two weeks ago, Facebook

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