Electronic Arts Launches Facebook Marketing Platform
Electronic Arts is launching a marketing platform in a bid to catch up with the top game developer on Facebook, Zynga.
The company behind the fastest growing application on Facebook, The Sims Social, is launching a new game marketing platform that might result in a serious challenge to Zynga’s spot as top social gamer.
Developer Electronic Arts is following up its recent social gaming success with the rollout of EA Legend, which promises to provide game marketers with audience insights for mobile, social, online and console games.
EA Legend aims to aggregate demographic, psychographic and social data from internal and third-party sources for game titles, in order to provide marketers with a complete view into how their campaigns are driving engagement with consumers.
By offering these metrics, EA Legend hopes that marketers can create social buzz and increase the effectiveness of ad campaigns.
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