Facebook Debuts New Profiles, Again

Facebook just unveiled a new profile today, several hours ahead of a "60 Minutes" segment in which Chief Executive Officer Mark Zuckerberg will formally announce the new look.

Facebook just unveiled a new profile today and apparently Chief Executive Officer Mark Zuckerberg’s appearance on CBS “60 Minutes” tonight was going to be the formal announcement.

The social network posted on its own blog about the new profiles early this afternoon, giving the media plenty of time to test drive the new features before “60 Minutes” airs.

The video intended to explain the new features only shows, not tells the changes. I suspect this has the intention of mollifying the masses who complain every time Facebook revamps the user interface.

Call me one of the complainers. It seems like important profile data gets lost with every new iteration, and once again I’m finding myself having to re-enter things that I know I’ve already typed in a couple of times before.

While it looks like key personal data and photos appear more prominently across the top, so far I have yet to see any of this as an improvement. If I could move my Visual Bookshelf data to the top of the screen, I’d probably like this upgrade better, but that’s just me.

Also, I had read that the “poke” feature was going to gain new prominence in this profile upgrade. But I’m just not seeing it prominently enough, which is too bad: I’ve exchanged pokes on a near-daily basis with three different friends ever since we all got accounts on Facebook in 2007. We must be part of a minority.

So, readers, what do you think of all the changes? Do the new profiles improve upon the previous ones, or is this just a hassle?