Facebook Launching Prepaid Local Deals Subscription Service

Facebook is showing a special story in the news feed urging users to subscribe to updates for its new Deals local pre-paid coupon service, and to invite their friends to subscribe too. A link in the story leads to a new subscription page for Deals which says that subscribers will soon get news feed updates about nearby promotions.

This aggressive tactic will rapidly generate awareness of Deals and produce many subscribers to the forthcoming updates, helping it catch up to established daily deals providers such as Groupon and lure local businesses to consider offering pre-paid coupons through Facebook.

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