Cupid’s arrow hasn’t quite found its mark when it comes to Facebook Dating, according to a recent survey by global opinion platform Piplsay.
Facebook Dating was introduced at the social network’s F8 developers’ conference in 2018, and it finally made its U.S. debut in September.
However, the feature has not proven to be a match made in heaven.
Piplsay polled 21,242 Americans, and it found that two-thirds were unaware of the existence of Facebook Dating.
57% had never heard of it, while 24% knew about it but weren’t using it, 10% didn’t know about it but were interested and just 9% were actually using it.
Respondents
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in