However, the feature has not proven to be a match made in heaven.
Piplsay polled 21,242 Americans, and it found that two-thirds were unaware of the existence of Facebook Dating.
57% had never heard of it, while 24% knew about it but weren’t using it, 10% didn’t know about it but were interested and just 9% were actually using it.
Respondents who knew about Facebook Dating weren’t exactly champing at the bit, as 60% said they were uninterested because there are so many other dating applications, while 22% said “not particularly, it’s like any other dating app” and just 18% found it to be better than other dating apps.
Among those actually using Facebook Dating, 51% said they didn’t really expect to find better dates, while 26% said they did and 23% didn’t know. Men (37%) were more optimistic than women (20%) when it came to finding better dates.
Piplsay found that 16% of millennials in its survey were using Facebook Dating, compared with just 12% of Generation Z.
Finally, trust is a key part of relationships, and the social network hasn’t earned it.
Piplsay found that 50% of respondents didn’t trust Facebook to keep their personal data safe on Facebook Dating, while 27% were unsure and just 23% trusted the social network.
Only 31% of men and 20% of women trust Facebook with their data and, by generations, 34% of millennials, 29% of Gen Zers, 23% of Generation X and 10% of baby boomers did so.
Facebook did not respond to a request for comment on Piplsay’s findings.