Members of the Local Media Consortium now have access to real-time social media monitoring and tracking tools from CrowdTangle.
Facebook acquired media measurement platform CrowdTangle last November.
The LMC is made up of more than 75 local media companies, which represent more than 1,700 digital news properties.
As part of the partnership, which was announced Wednesday, LMC members will be able to tap into the CrowdTangle platform for real-time dashboards enabling them to monitor trending stories and hyperlocal content, track keywords and perform competitive analysis across more than 1 million social media accounts on Facebook, Twitter, Instagram and Reddit.
The two parties added in a release announcing the agreement, “Members will be able to create cross-platform reports and dashboards that can be customized for use in newsrooms and on-air broadcasts. Journalists can also use CrowdTangle’s Chrome browser extension to quickly monitor content performance across the social web and track influencers sharing their content. The platform’s video search tool can be used to help journalists find videos trending on Facebook, as well.”
CrowdTangle CEO Brandon Silverman said in the release, “Local news is one of the largest and most important verticals we work with at CrowdTangle, and it is a key focus of the Facebook Journalism Project. The LMC’s incredible network of members, their knowledge of the industry and their overall passion for the space has helped make sure we’re building tools that make a real difference for local newsrooms and journalists. And the best part is that this is hopefully just the beginning.”
LMC executive director Rusty Coats added, “To remain competitive and relevant, it is imperative for community news providers to actively monitor content trending on social media in their own communities. This partnership with CrowdTangle provides our members with a platform to help them better engage with their audiences. We welcome the opportunity to work with technology leaders such as Facebook and CrowdTangle to identify best practices for engaging social media to shape hyperlocal news delivery.”